If you are looking to have your book up on websites such as Amazon and iTunes then you should probably know the best way to write descriptions and keywords that best describe your book and its content so that users can easily find it when they search. Having the right keywords can seriously boost your placement in the search results. Here are some tips that we have collated to help you make your books more discoverable in this way:

Keyword Guidelines:

  • Combine your keywords in a logical order that the customers will probably search for.
  • Try to use at least 7 key phrases and separate them with commas or a semi colon, depending on which is stated by the website.
  • Think like a customer. How would you search if you were looking for your book?

Helpful Keyword Categories:

  • Location (English countryside)
  • Character types (army veteran, single dad)
  • Character roles (strong business woman)
  • Plot themes (friendship, crime)
  • Story tone (feel-good)

Try To Avoid:

  • Information mentioned in the metadata (title, contributor, category)
  • Biased statements about quality (“best”)
  • Announcements that are temporarily true (“new”, “on sale” “available now”)
  • Common misspellings
  • Quotation marks. This will only produce results if customers search for the exact terms specified within the quotations marks.

Metadata Advice:

  • Keep your titles short; customers are likely to skim past titles that are more than 60 characters long.
  • Focus your book’s description on the content of your book
  • Use the keywords for information that wont fit into the title and description (setting, plot, characters)
  • If your book is available in different formats (physical, audio) keep the keywords and description consistent across all formats
  • Ensure that the metadata sticks to the site guidelines to avoid any problems

Got any more questions? You can contact us and one of our staff members will get back to you as soon as possible.

© Help For Writers 2013

Written by Nikki Halliwell

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